During January, the Literacy Coalition of Greater New Haven is running alternating billboard messages on Interstate 91 to raise awareness of literacy needs in the region — and how to help. Look for the billboard on I-91 south, on the left side between exits 9 and 8. This first month of the year is also National Mentoring Month, an appropriate time to use a highway to highlight literacy.
The billboard messages and creation of the LiteracyEveryday website were made possible through support from the Community Foundation for Greater New Haven. New Haven-based firm Group C Inc. provided professional design services at a discounted rate.
According to analytics software, yesterday marked the 400th “absolute unique visitor” to the site since tracking began August 13 soon after the site’s soft launch last summer. Those 400 visitors have — over some five months through January 19 — visited 803 times and viewed 2756 pages. (In the most recent month of December 13 through January 12, the figures were 162 visits from at least 99 unique visitors, and 483 page views.) The Literacy Coalition’s continuing challenge will be to translate Web traffic to real action: to help its participating organizations to increase awareness, volunteers, and donations on behalf of their work.
Wednesday, February 16 will see the LiteracyEveryday website’s official launch at a Literacy Forum on “21st Century Learning” at the Wilson branch of the New Haven Public Library. See this site’s home page for more information. RSVP: email@example.com